In this Internet age when so many traditional mom and pop antiques businesses have gone away it seems that with exceptions, malls, and very high end stand alone dealers are all that is left, gone are the days of the mid range generalist dealer, specialize, move up market or move into a mall. If you want to sell in a live setting these are your options other than shows.
So back to the mall, If you know that 90% of everything inside the antique mall will be either way overpriced, or sub standard, or both, then that's fine. That still leaves 10% and 10% of one of these places is still a lot. Now Is there a chance of turning up a "diamond in the rough"....? Yes absolutely, if of course you are an employee of the mall, or a dealer who can frequent the place every few days. As a casual visitor I'd say your chances are exceedingly slim.
With eyes wide open lets visit one of the largest antiques malls in America. Springfield Ohio plays host to The Heart of Ohio Antiques center this is a 160000 square foot behemoth, consider that a Wal-Mart super center is 125000 SF this place is 1/3 bigger than that! Here's a pic of their ad in Maine antiques digest.
I stopped at this mall for the first time driving through Ohio, it's about 1/2 way between Dayton and Columbus just off I-70 It's an easy day trip from anywhere in Ohio, and an easy overnight from Chicago, or Indianapolis. I was hunting globes, advertising, maps, furniture, etc. I naturally zerod in on the globes seeing as this is the market that I have the best grasp of. I want to show an example of a globe that I would have purchased 5-6 years ago that would have been a mistake.
|Mid 30's Crams silver Ocean globe|
Next I want to show you another item, a Trippensee planetarium, a really nice example from 1958
I see this a lot at antiques malls, a great item woefully overpriced. It's like someone did an Internet search, keyed in on the highest price ever advertised, you know..... the high end Manhattan Wall street price, and THEN.... decided that price would be appropriate in Springfield Ohio, at an antique mall....... What am I missing here?
Malls are designed for that casual buyer, I get that. I'm not necessarily the target of a mall's allure, I get that too. I do believe in life and especially in the hunt for antiques that quality should reign supreme over quantity. Think about the great collections you've observed in your personal life weather they be seashells, stamps, baseball cards, or vintage automobiles. What is memorable............in all cases that rare, pristine, original , authentic thing is what you remember most, it's what sticks with you. When I hunt for something to add to my collection I want the best that I can afford, and you should too. A finely curated collection of say 5 items will always be more desirable and therefore more valuable than a mediocre gathering of a dozen items.
I suspect that is where my bias against the antique mall really lies, this is a place where it is so easy to succumb to the pull of the mediocre. This post and this blog aim to break those habits, habits I too have trouble with. Lets see a few more things and evaluate the pros and cons.
These next few photos i'm attempting to show a few examples of the type of dross so common to the antique mall, the type of item that will just kill a collection. These are inexpensive, common, not that old, and none of these items are in that great of shape. Firstly buying a tin globe is not bad, but never, and I mean never buy a dented example. There are just too many clean examples to be had, don't settle. Secondly this solar system model is priced at a bit over $100 seems like a bargain compared to the Trippensee tellurion above? Well it's not it's worth like $40 on a good day, and it's just not that old. I mean if you love the look and can find one for that lower price then fine....I guess. Finally we stumble onto something that at first blush is promising, a Replogle, illuminated globe 10 inch diameter. So what fault do I have with an item like this. Well condition wise its sketchy, you don't want to turn on an illuminated globe and see seams, and missing map glaring at you, it's unappealing, this is a death from a thousand cuts type of purchase. it's just below mediocre, it is just not worth having, it's nothing you can build on as a collector it's a $50 dust collector.
By now some of you reading this must think, my goodness he's so negative....is there nothing that he saw that was worthy in his mind...? Perhaps you think I'm being too picky. Well I've saved the best for last. I did not buy these but they are great items:
Let me close with a few more thoughts. The antiques market at least the low and mid level is now primarily an online affair. That makes it dificult in some ways to attract new people to any form of antiques hobby. Malls counteract that by exposing people to a wide variety of goods all in one place. You certainly need physical exposure to old stuff in order to appreciate it. Currently I'm in Bouckville NY for the annual Madison Bouckville antiques week It's a " Brimfield lite" type of event, same format, but merchandice at these shows tends to be 2 steps above your usual Antique mall fare. I'll be highlighting this experience in my next blog post .
As always please feel free to disagree, comment, and most importantly, join this blog or subscribe via email at the top of the page!!